The peak is between 9 PM to 6 PM. As Instagram determines how many people it should show your post to based on the engagement levels of your older posts. Instagram has a custom audience feature that lets you retarget your ad to video viewers. It can be used to schedule photos, carousel posts, and videos to the Instagram feed, stories, and even to IGTV. What is the best time to post on Instagram? The best time to post on Instagram on Tuesday also varies of course, but studies show that 5:00 am and 9:00 am – 6:00 pm central are optimal. Thursday: 9am, 12pm, and 7pm EST. Small changes in time of publication can lead to significant changes in the number of views, likes and comments. 4 p.m EST is a great time to post on Instagram for comments, while posts at 3 & 6 p.m EST on Wednesday and Saturday rake in likes. Your email address will not be published. Travel & Tourism agencies found the following for the best time to post on Instagram: 1. For some ideas on how to use hashtags properly, check out Palmer’s. Saturday morning is another prime time with lots of traffic on Instagram. When is the best time to post on Instagram? Google Analytics for Social Media Reporting. Dafür wurden von Januar bis März […], Thank you, Kristen Dahlin, to share your knowledge with us. But be warned that Instagram frowns upon this technique. 7 AM to 8 PM is the best time to post on Wednesday. Ok, so now that we’ve figured out what the best times to post on Instagram UK are. So, make sure you schedule at least one post on this day. Wish…, 11 min read Instagram has catapulted to the top of social media platforms used to sell products and…, 6 min read When the Instagram business account launched in 2014, many brands, influencers, and content creators quickly…, 11 min read Got an Instagram story so good you want it to last forever? A company that makes the most of video ads is Lensdistortions. A good scheduling tool will let you set times in advance for every single day. Therefore, if you take steps to improve engagement you will continue generating the same engagement levels and maybe even exceed it. Photographers can raise their engagement rates by posting high-quality Instagram photos at 5 a.m EST Monday and Sunday. But make sure they are highly relevant and try to use some low competition hashtags. Scroll down and see the “Followers” tab. Something as simple as the timing of an Instagram post could heavily influence whether it’s a flop or a favorite. According to Unmetric data, brands in this industry experienced the most engagement with their Instagram content when they posted at 11 a.m. or 1 p.m., but also 9 a.m. and 10 a.m. (in more recent quarters).On average, Friday was the best performing day for Travel and Tourism brands on Instagram, followed by Tuesday and Monday.Likely, followers of these accounts are primed to engage with travel content as they plan their weekends. …, 9 min read The ability to send your followers to a site by sharing links on your Instagram…, The Best Day to Post on Instagram For Comments, The Best Time to Post on Instagram on Monday, The Best Time to Post on Instagram on Tuesday, The Best Time to Post on Instagram on Wednesday, The Best Time to Post on Instagram on Thursday, The Best Time to Post on Instagram on Friday, The Best Time to Post on Instagram on Saturday, The Best Time to Post on Instagram on Sunday, The Best Days and Times to Post on Instagram For Your Niche. Mitt Ray - Founder of Social Marketing Writing, The Simplest YouTube Outro Guide For Effective Videos, How InVideo Follows "Rule #1" To Help You Create Compelling Videos Quickly, The Easiest Way To Post YouTube Videos To Instagram. Okay, but this result is standardized! Getting more likes will also improve your chances of ranking for hashtags on Instagram. This infographic, courtesy of tailwind, shares key stats for each industry on […], […] Tailwind share the stats you need to know in this infographic. Instagram is now more about consistency, meaning it will show you the posts of the people who upload content on a daily basis. To recap the date from above, the best day to post to Instagram for likes globally is Saturday. Your best bet for maximum engagement is to post during peak hours. And they generate a good deal of engagement from these videos. There’s no one single best time to post. Engagement is at its lowest during the weekend. All rights reserved. What is the best time to post for yo… The best times to post on Instagram for likes are 5:00 AM, 6:00 AM, and 8:00 AM UTC, while the best times to post on Instagram for comments are 12:00 AM, 1:00 AM, and 6:00 AM UTC. Saturday and Sunday at 8 p.m EST will increase your Instagram likes! For example, Wednesday at 11 AM and Friday from 10 AM–11 AM were previously identified as the best times to post. Brick and Mortar locations should plan to post on Instagram on Friday at 4 p.m EST to scoop up comments from local traffic planning their weekends. 4 p.m EST on Wednesday and Sunday is when to post on Instagram for likes! During mid-day lunch hour, people are also apt to check in on media platforms. If you publish at a time when more people are online and are ready to engage with your posts, you will generate more engagement. I really enjoyed this article, waiting for a more new post. The best time to post on Instagram on Tuesday for engagement is 8:00 pm (UTC). And hey, don’t forget to download our FREE study to find even more helpful insights for your industry, including: -Handy comparison charts to the top 25% of your industry for likes, followers and comments to check your progress, -Easy-to-skim goals for reaching the top 50% of your category, –Tips and recommendations to help you optimize your posting game. But for now, stick to the least popular ones or use a combination of low, medium, and high competition hashtags. This can be better than following a one size fits all formula. Kristen Dahlin is a Content Marketer at Tailwind — an Instagram marketing tool, scheduling tool, hashtag finding tool, and analytics platform. To utilize it completely, you need to be active and post when the engagement is at its peak while considering the people from another end of the globe too. And keep reviewing this data quarterly because as your account grows so will the collective habits of your followers. You can create your content on your laptop, upload it to the scheduling software, copy and paste the hashtags and schedule it. Posting at the best time can help with increasing Instagram engagement, but that alone won’t do. ☀️ The next best times are: Shocked by the best times to post on Insta? The best time to post depends on the audience, day of the week, and timezone… So here are the two simple ways of finding out the best time for you personally: #1. Remember, this is UNIVERSALLY speaking. For a long time, posting on social media was somewhat of a guessing game for brands. An account already exists with this Email. So forget about the dozens of online reports claiming they found THE best time to post on Instagram. The peak time is 11 AM to 3 PM. The result was that the best time to post on Instagram is between 4:00 and 6:00 GMT. They have several promo video templates that can help you create highly shareable Instagram videos in minutes. 5 min read April showers bring… marketing inspiration! If entertainment is your niche, shift your Instagram posting schedule to the end of the week for best results. To uncover the key differences in when – and why – posts in various niches take off. The best times to post on Instagram As marketers, we track, measure and analyze a lot of what we do in an attempt to refine our processes and strategies. Wednesday: 7am, 8am, and 11pm EST. Now, they have seen during an overly busy period during weekdays and during working hours time that Monday, Tuesday, and Friday at 11 AM and Tuesday at 2 PM are the best times to post on Instagram. As this study shows, videos generate more engagement than both photo posts and carousel posts. But on Instagram, it is even more important because of the way their algorithm and feed function. But if you try to wait for the best time to post every single day things can get hectic and you might also forget. The best time to post on Monday is between 9 AM and 8 PM. For a more in-depth look into your specific industry for a complete breakdown of best days and times to post, as well as helpful industry benchmarks to help you determine what success looks like in each one, download our FREE research report! Now that you know some of the best times and days to post on Instagram for your industry, why not take it one step further and schedule your content in advance with Tailwind’s Instagram Planner app? Engagement is at its highest at 11 AM. When is the Best Time to Post on Instagram? How to find your best time to post on Instagram. Does everyone have the same best day and time to post on Instagram? But after you gather some data, you should analyze your posts and followers and find your very own best times to post at. Only 18% of the posts on Instagram are videos. This is because a study from Mention found that those between 1001 and 2000 characters drive the highest engagement. Instagram’s algorithm keeps playing with the content that it shows to its users. As you will have a unique set of audience who will behave differently. Another way to ensure your posts get that initial spike in engagement is by using ads. A good one you can try is InVideo’s Instagram video editor. In a nutshell, the best time to post on Instagram ranges between Tuesday to Thursday – 9 am to 6 pm (time may vary depending on your audience, as I had stated earlier). The peak time is 11 AM to 3 PM. Friday is the 2nd best day of the week to post. The best times to post on Instagram: First, these times are central time zone. 7 a.m EST on Saturday is best for comments, while 6 a.m EST on Sunday is best for likes! As we crafted our study, an overall trend emerged across all 17 industries in consistently high likes and comments during certain times on Instagram. And the best day to post is Thursday. Here are the best times to post on Saturday and Sunday. 7 p.m EST on Saturday AND Sunday are the best times for both types of engagement. times to post on Instagram are. At the beginning, it is best to post at the times recommended by studies like this one from Sproutsocial. Thanks again, […] week, the team from Tailwind has published its latest report into Instagram post times, broken down by industry, and based on analysis of over 1.8 million […]. Die folgende Grafik wurde von Tailwind veröffentlich und beschreibt die besten Zeitpunkte, um zielgruppenspezifischen Content zu […]. # Sprout Social looked at its 20,000+ user accounts and analyzed times Instagram content was most and least frequently engaged with. With the update, Instagram has changed what users will see as they open their feed. So, I wrote this detailed guide on why it is important to find the best time to post on Instagram. How to rotate a video in under 5 mins (on your PC, Mac and phone), How To Make An IGTV Video – The A-Z Guide + Templates. The Best Time to Post on Instagram on Friday. Posting at the best time is important on every network. The best day to post on Instagram was on Wednesday. We analyzed 18 different niches in our research report to uncover your sweet spot for posting. One way to generate more engagement on Instagram is by posting at the best time. This can be done by using a built-in tool or a third-party tool like IconoSquare. Engagement is at its highest between 10 AM to 5 PM and 6 PM to 9 PM. They have several templates for ads too. I know some of you must be wondering ‘really, does changing the time make a difference?”. Use some of the best day and time to post on Instagram recommendations to send out posts (with relevant hashtags!) And the reason why that’s the best time to post on Instagram is that Instagram users will either check Instagram stories either before they start work or after work. This is where a group of people who publish similar topics publish at the same time and like each other posts at the same time. So, if you want to drive more engagement, you should publish at different times on different days. Manual testing Helpful Tip: Check out the demographics of your current followers and where they’re located with Instagram Analytics. They even removed several pods on Facebook. However, engagement is most consistent on Monday through Friday between either 8 to 10 am or 2 to 4 pm. As it requires more time and effort. The worst day to post was on Sunday. Now most of them exist on Telegram. Not everyone has the means or desire to travel, but that doesn’t mean they won’t interact with the content you’re posting on Instagram about the subject. This seems to be the only day during the week when engagement reaches the summit later in the evening. Why? © 2021 – Pinterest and Instagram Marketing Tips and News. Peak time is 10 AM to 4 PM and 5 PM to 9 PM. Highlight it! Wednesday and Sunday are the best days of the week to upload your posts to Instagram for comments! They regularly promote Instagram video ads like the below one. It will help you see how well a hashtag is doing. ), Why You Should Add Instagram Alt Text to Your Posts (+ Tutorial! Once you post over a hundred updates and have some data, you can analyze your account with an analytics tool and figure out your own unique best time to post. Post on Sunday at 11 p.m EST for comments, and 12 a.m EST Tuesday for likes! If you’re a personal brand looking for more engagement on Instagram, wire these three posting times into your Instagram scheduler. When Later performed a study on the matter, they concluded the best time to post was between 9 a.m. and 11 a.m. EST. Your email address will not be published. This is the day with the highest engagement levels. Non-profits can always benefit from higher engagement, right? But you can cut short this by several minutes by using a promo video maker. Best time to post on Instagram on Monday. We learn from our mistakes, but we also learn from our successes. The next best times are: The best time to post on Instagram on Thursday for engagement is 8:00 pm (UTC). According to their 2020 Instagram Engagement Report the best time to post on Instagram is: Wednesday: 11:00 am; Friday: 10:00 am –11:00 am Children’s resources have three best times to post on Instagram for engagement: 9 p.m EST on Monday and Wednesday for comments, and the same time on Tuesday for likes! It will be easier for you to rank for these. Bloggers, you can optimize your Instagram content for engagement by adjusting your posting schedule on three days. Well, one crucial element of any social media marketing strategy is figuring out the best times to post, and that’s what we’re here to show you today. So, if a larger percentage of the followers engage with it initially, then more people will see it. On the other hand, the lowest engagement happens every day before 5 am and after 9 pm. The peak is between 9 AM to 3 PM. Marketers, Wednesday is your lucky day! Posts on Saturday rake in the most likes, with Friday as a close second. Saturday and Sunday at 3 and 4 a.m EST is the prime time for likes! Thursday at 4 p.m EST is the best time for comments, and you’ll see an uptick of likes at 11 p.m EST on Saturday and Sunday. The best time to post on Instagram or on any network can seem like a trivial factor, but as you can see from this post it can make a huge difference in how much engagement you generate. The Best Time to Post on Instagram in 2021. between 2 PM and 3 PM – Thursday the best day (HubSpot ) Wednesday at 11 AM and Friday at 10–11 AM (SproutSocial) 9 AM-11 AM EST (Later) A study from TrackMaven found that posts with 11 or more hashtags generate the highest engagement. The average best times to post (listed above) are a great starting point, but you and your followers are unique! That means the weather is changing and…, 8 min read What’s one of the first platforms that come to your mind when you think about…, 7 min read With the launch of Instagram Creator accounts and their subsequent folding into the category of…, 10 min read Do you feel like your Instagram captions lack a little something these days? Analytics-Tool-Anbieter Tailwind hat nach einer Untersuchung einen Report zu den besten Posting-Zeiten veröffentlicht und diese nach Branchen sortiert. There is a secret method many people use to get that initial spike in engagement. (إنفوجرافيك) | Sharethelinks, When to Post on Instagram to Maximize Engagement [Infographic], The Best Times to Post on Instagram Across All Sectors in 2020, The Best Times to Post on Instagram Across All Sectors in 2020 – Seo news to rank higher, Optimale Postingzeiten für Instagram 2020 - FUTUREBIZ, Optimale Postingzeiten für Instagram 2020, April Marketing Dates to Remember (+ Post Ideas! Sprout Social did their own study and found the best times to post on Instagram are Wednesday at 12 p.m. EST and Friday from 11 a.m. to 12 p.m. EST. The worst days to post are on Saturday and Sunday. What are you waiting for? If you’ve devoted your Instagram account to creative services, you have three posting schedule hotspots to choose from. An example of a company that understands the power of video is Gousto. Using Google Analytics is an easy way to determine the best time to post content. Thanks for Sharing! ), Everything You Need to Know About Instagram Creator Accounts, How to Change Fonts on Instagram (Captions + Bio), How to Create an Instagram Business Account (+ The Benefits! Snag a free trial of Tailwind for Instagram today and get started – right from your phone! Monday, Tuesday, and Friday at 11am and Tuesday at 2pm are now the best time to post on Instagram. The 2020 Instagram Industry Report: When to Post Your Content For Maximum Engagement! Screenshot via @wendys on Instagram. that works best for your specific niche. Wednesday. You’ve probably asked yourself these questions a time or two – we know we have! Below, we’re sharing the insights you NEED in your Instagram life – from the best days to post for your industry to the precise hour of the day (or night!) According to studies, the most engagement with this niche occurs between 11am and 1pm closer to the weekend. . This is the use of pods which are also known as engagement groups. Kristen lives in rural Oklahoma with her husband Kyle, daughter Sophie, boxer Lila, and a very temperamental flower garden. You can find a wealth of information on Instagram’s analytics. Generally speaking, the best time to post on Instagram for likes is between 2 p.m. and 5 p.m. Eastern time. Is your Instagram business focused on clothing and apparel? Best time to post on Instagram during Covid-19 This Sprout Social Study tells us that Wednesday at 11am and Friday from 10am to 11am were the best times to post to Instagram. Instagram has been the best platform for sharing images, videos and if you are an Instagram User know the Best Time to Post on Instagram 2020 Here. The best time to post in on Friday at 9 a.m. Today, we’ll uncover the best time to post Instagram in 2020 and other aspects that affect content performance so you’ll have the tools … The best time to post on Instagram on Friday for engagement is 3:00 pm (UTC). According to the data, the best time to post on Instagram for engagement globally is 6 AM UTC. So, start off by using the best times listed in this article. Food and beverage, Wednesday is a delicious day for comments ( at 8 a.m and 8 p.m EST). In this article, we have provided Best Time to post on Instagram Monday, Best Time … Want to plan the perfect feed, find the best hashtags and post at the best times for your audience right from your phone? But if you don't post your content at the right time, most of your audience will never see it. Experimenting with different times to post in the evening and even early in the morning exposes your content to users active in different time zones. your post gets as soon as it is published is extremely important. But that may not be the best time to post for your business. And it will then use the interactions they generate to determine how many more people should see it. In fact, these questions sparked a gigantic research project dropping today: The 2020 Instagram Industry Report: When to Post Your Content For Maximum Engagement! Your post is more likely to make it onto this page if it generates a lot of engagement quickly. Photos do well on Instagram, but as our aim is to generate maximum engagement from every post, you publish you should focus on sharing more videos. And late afternoon is another peak time, since people's mental energy starts to fade, and social networking can provide a welcome respite. And we just told you that the … They might differ slightly for you. ☀️ The next best times are: 8:00 p.m (UTC) 2. Another thing with Instagram is that it has an explore page. The best time to post on Instagram on Monday is 3 p.m (UTC). Let’s dive into each day of the week to examine the best time to upload on Instagram on average per day. Now that you know why it is important to find the best time to post on IG, I will go into detail on when to post on Instagram on the weekdays and weekends. The best time to post on Tuesday is between 8 AM to 8 PM. Using a lot of hashtags can increase engagement. But when you are starting out and have fewer followers, it will be better to use less popular ones. Save my name, email, and website in this browser for the next time I comment. Best Time To Post On Instagram For International Audiences. This is why you should get yourself a scheduling tool. On Instagram, the amount of engagement (likes, comments, clicks, etc.) You can then quickly schedule your posts to go out at these best times. If you’re in the travel space, your best days to post are over the weekend! Everyone gets an advantage by following these time schedules. Tuesday at 8 p.m EST is best for comments. According to our research, the best time of day to post on Instagram for likes is also on Saturday at 5:00 p.m (UTC) Here are the next best average slots: We don’t blame you – with Instagram hiding likes, other metrics of engagement are taking a front-row focus. Then, we took it one step further by segmenting all those accounts into 17 industries! ☀️ The next best times are: The best time to post on Instagram on Saturday for engagement is 5:00 pm (UTC). We’re sorry to break your heart, but IVA just isn’t ready yet! But if you post between 8 PM to 3 PM you will generate some engagement. For some audiences Tuesday is a high traffic day. Like Twitter, Instagram uses an algorithm that shows the “latest posts” but doesn’t display them in chronological order. Engagement is at its highest between 8 AM to 2 PM on Saturdays. Skip the google searching and guessing and try this to find the perfect time to post based on your individual followers. This is a peak time to for both likes and comments! Engagement is at its highest at 7 PM. If recreation is your niche, you have two balanced opportunities to get the most Instagram engagement possible. If you want more comments on your Instagram posts, try posting on Wednesday. Open the Instagram app menu and go to “Insights”. TL;DR: This is a very in-depth, long-term research, with lots of insights. Right now, (and this post was updated July 2020) the best time to post to Instagram is from 2pm – 3pm on weekdays. Best time to post on Instagram on Wednesday is 5:00 am and 11:00 am and 3:00 pm central. As your account grows you can start using more of the top ones. O… So, if you consistently publish at the best times you should see a long term benefit. There’s no single best time that will work every single day. Education resources have a prime-time opportunity to catch parents and teachers prepping over the weekend. Best Time to Post on IG will help you out to gain more likes and followers. We analyzed 1.8 million posts over a period of 3 months to determine what the best (and worst!) Thus it is essential that you tap the benefits of this useful feature and posts daily on Instagram. This is probably during the lunch break when people are taking a break. As you can see posting at different times on different days will ensure you drive the highest engagement. The next best times are: The best time to post on Instagram on Sunday for engagement is 7:00 pm (UTC). The best time to post on Monday is between 9 AM and 8 PM. As you can see, it ranges from 7 AM to 9 PM. Later recently analyzed 12 million Instagram posts and found that the best overall time to post on Instagram is between 9am and 11am EST. This is because Instagram shows it to a percentage of your active followers at the beginning. The next best times are: Ready to get specific insights for your industry? For the highest engagement post between 10 AM to 12 PM. Dafür wurden von Januar bis März 2020 1,8 […], […] week, the team from Tailwind has published its latest report into Instagram post times, broken down by industry, and based on analysis of over 1.8 million posts […], […] an erprobten Strategien zu versuchen. The next best times are: Tailwind Tip: You don’t have to devote your entire Instagram posting schedule to catching engagement from your current followers if you aim to grow. What Are the Best Times to Post Consumer Goods on Instagram? […] an erprobten Strategien zu versuchen. You should try and create more videos too. If people watched your previous videos they will be more likely to watch your future videos and like your posts. Sunday: 7am, 8am, and 4pm EST. And if you are wondering ‘can you post on Instagram using a computer with any of these tools?’ The answer is yes. Tuesday at 12 a.m EST gets the most comments, while 11 a.m and 12 p.m EST on Saturday and Sunday get lots of likes! Go to the “Audience” tab. From travel to children’s topics and everywhere in between, we’re breaking down exactly when to post on Instagram for maximum engagement by niche. Post on Thursday and Friday at 12 a.m EST for more comments, and 8 p.m EST on Sunday for likes! It’s spring time! I also shared the best times to post on for every single day of the week. We’ll get to that in a moment. Here you can see the the average times when you followers are most active on Instagram. ), How to Switch Back to a Personal Account on Instagram, 6 Ways to Use Instagram Story Highlights (That You Haven't Thought of Yet! So when’s the best time to post on Instagram for likes? Try 12 a.m EST on Sunday to catch those Instagram likes! I am going to break these times out in detail below. Findings of Right Time to Post on Instagram UK According to experimentation, studies, and research, the following are the accurate timings to post anything on Instagram. When posting, the best time to post on Friday is between the hours of 2 – 4 PM Eastern Standard Time. Whether you are a brand trying to make a presence on Instagram or a high school student trying to gain maximum likes and comments, finding out the best time to post is the ultimate deal. Friday: 5am, 1pm, and 3pm EST. To build a solid Instagram account, you need to create compelling content. These are the ones that are used less than 50,000 times. Focus your attention on Sunday. Then target 3 p.m EST for the most engagement on Tuesday and Sunday! Learn from the best in marketing, get feedback on your videos, and more on our Community. Tuesday: 2am, 4am, and 9am EST. Post again on Sunday at 8 a.m EST for more likes! But you might still want to experiment with posting on the weekends as competition can be low. Use some of the best day and time to post on Instagram recommendations to send out posts (with relevant hashtags!) Its time to meet your new Instagram Smart Assistant from Tailwind - now available on Android and iOS. Most people don’t publish videos. It can not only be used to schedule posts but to also find your unique time. Compared to the other days of the week engagement is very low on Sundays. Sunday: 7:00 a.m., 8:00 a.m., 4:00 p.m. Keep in mind that the above time slots only show the top three time slots for each day—not taking into account which days are best for posting. You can use InVideo’s ad maker to create videos like these. If you use this technique make sure to stay meticulous. It also advises brands to skip posting in the middle of the night as the life of an Instagram photo is not more than 4 hours. I recommend that you use 15 to 30 hashtags per post. If you're in a rush, you can skip to the main results. They publish a lot of simple videos like the below one. We now need to think about other audiences that you might want to reach. The best time to post on Tuesday is between 8 AM to 8 PM. Later analyzed 12 million Instagram posts and found that the best time to post is generally between 9 and 11 am. You can actually go ahead and use the ad to generate sales too, as 31% of people make a purchase after watching a video ad on Instagram. Best Time to Post on Instagram. ), How to Change the Background Color on Your Instagram Story, How to Add a Link to Your Instagram Story (Swipe Up! Best Time to Post on Instagram 2020 - When is the Best Time to post on Instagram 2020?